Mandy Admiraal

General Manager – Research & CX Specialist

A market research expert with over 19 years’ experience, Mandy’s knowledge of customer experience insights,‘voice of customer’ programs, finance, retail & FMCG insights, product testing, mystery shopping and service and event evaluation is second to none. She is incredibly passionate about customer experience and strives to help her clients constantly raise the bar.

She particularly excels at designing bespoke data projects that are as cost-effective as they are statistically sound – so if you’re after an alternative solution, Mandy has you covered.

She’s very much results-driven. She’s our sounding board for all things data collection, helping to shape project specs to meet your objectives exactly. On a typical day you’ll find her overseeing field operations to keep them running smoothly and making sure our clients are regularly updated on team progress and pitching for new work.

Our Team

The MY CX team is a group of highly-skilled individuals passionate about customer experience. We work closely with our clients to ensure they receive the best possible service. Learn more about our team using the links below.

Sandhya Le Grand

Chief Operating Officer

Vani Pandya

National Manager

Dylan Murray

General Manager – Healthcare

Kris Ram

General Manager - NZ

Naomi Haque

Operations Manager - NZ

David Baxter

Chief Data Scientist

Tony Leiberman

Quality & Compliance Manager

Mandy Admiraal

General Manager – Research & CX Specialists

Our Unique Certifications & Accreditations

My CX is proud to bring an unparalleled level of professionalism to the Mystery Shopping space. The My CX quality management system is certified to ISO 20252, which sets out requirements for a quality management system and requires senior management to be responsible for the quality of client service and continual improvement. See all of our accreditations below.


“Good CX does the marketing for you.”

Don't hesitate to Contact Us

Contact us today to learn more about how we can empower you with the data and insights you need to improve your customer experience.

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