CX Research & Updates

In addition to gathering data on the customer experience, mystery shopping can also be used to ensure compliance with policies, procedures, and regulations. For example, a business may hire a mystery shopper to evaluate whether their employees are adhering to safety regulations, following proper sanitation procedures, or properly handling customer data. Mystery shopping can be […]

Mystery shopping has been a popular method for businesses to assess the quality of their customer service and overall customer experience. Traditionally, mystery shopping involved sending anonymous shoppers to visit physical stores and report on their experiences. However, with the advent of technology, mystery shopping has evolved to include online shopping and the use of

The Ethics of Mystery Shopping: Delving into the ethical dilemmas surrounding mystery shopping, examining principles such as confidentiality and honesty, and discussing why upholding these values is crucial for effective customer experience assessments.            Call Vani now on 0458 454 020

Mystery shopping has evolved significantly over the years, and the industry is constantly adopting new trends and innovations to improve its offerings. Here are some of the latest trends and innovations in mystery shopping and what clients can expect from this industry in the coming years: Technology-driven solutions: Technology is transforming the mystery shopping industry. With

In today’s highly competitive market, understanding your competitors is essential to stay ahead of the game. Competitor analysis is a strategic process that allows you to gather valuable information about your competitors’ strengths and weaknesses, their marketing strategies, and their customer experience. One of the most effective ways to conduct competitor analysis is through mystery

Customer loyalty is crucial for any business to succeed. Yet, many companies are unaware of the hidden threat that can quickly erode customer loyalty: bad experiences. Whether it’s a rude employee, a poorly designed website, or a faulty product, bad experiences can quickly turn loyal customers into dissatisfied ones. It’s important for businesses to understand

Attention all businesses striving for customer satisfaction and loyalty! Are you ready to take your customer experience (CX) to the next level? 🚀 Let’s explore the transformative power of mystery shopping services in creating seamless and exceptional customer experiences. In today’s hyper-competitive market, customers have higher expectations than ever before. They seek personalized interactions, flawless

The Future of Mystery Shopping: Explore how mystery shopping is transforming through cutting-edge technologies like artificial intelligence (AI) and machine learning, and how these advancements are reshaping the way businesses evaluate customer experiences.            Call Vani now on 0458 454 020

My CX was a proud sponsor at the 2019 CX Awards held in Sydney in October. The Best Multi channel Customer Experience, sponsored by My CX and presented by Sandhya Le Grand and Mandy Admiraal went to Cue Clothing Co. Cue Clothing Co. has shifted from traditional bricks-and-mortar retail to a unified commerce strategy that

86% of consumers are willing to pay more for a great customer experience and by 2022, customer experience will overtake price and product as the key brand differentiator.* Implementing and monitoring a robust Customer Experience Strategy is vital to protecting a business’ growth.