Why are they essential?

Your team might think your product’s the best invention since sliced bread, but it’s your customers’ opinions that really matter.

  • Put your pre-market product in front of your target customers to ascertain viability and NPD spend value.
  • Gather qualitative and quantitative information about potential consumption behaviour and user reactions.
  • Get meaningful, actionable insights by immersing a captive audience with your product and brand.

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